Tejava

Drive Brand Awareness to Break Through the Tea Clutter

THE CHALLENGE

In a world dominated by Arizona Iced Tea, Lipton, Pure Leaf, Honest Tea and Nestle Brisk, Tejava came to us for help. How could we introduce Tejava to new consumers and expand our reach?  The answer was simple – differentiation. Tejava is unique.  It’s an unsweetened bottled iced tea – nothing but tea.  It stands out on the shelves as a natural way to refresh and also kick the sugar habit.

OUR APPROACH

Through simple and clear messaging across multiple touch points, we hit the competitive Southern California market with one goal in mind – to grow sales.

We developed a 3 month integrated campaign that included Digital, Outdoor, Radio and Experiential.  

Through sponsored ads on Spotify, radio air-time, a showing of 25 Billboards in areas where Tejava is sold and also 15 events, we were able to penetrate the market. At our events, we served anywhere from 100 samples at an office like the Hollywood Reporter or 2,000 of a 10,000 person outdoor concert.