Jasberry Organic Superfood Rice
Big Change Starts with a Tiny Grain of Rice
THE CHALLENGE
Jasberry is a unique purple rice from Thailand unlike any other grain in the world, packing a high antioxidant punch. Since farmers started growing it, Jasberry rice has helped over 2,500 of them to 14x their earnings, transforming their lives, one grain at a time. A superfood with a purpose!
Already present in Thailand and Europe, BeyondBrands was tasked to make Jasberry a success in the U.S. Market.
OUR APPROACH
BeyondBrands combined our strategic approach, marketing expertise and deep retail experience to reshape the brand foundation, the brand’s promise and target consumer. We then created an entirely new visual and verbal brand identity to ensure maximum impact.
SOLUTIONS:
Brand Architecture
Messaging Guidelines
Brand Identity
Packaging Design
Go-To-Market Strategy
Sales Management & Execution
IMPACT & ROI
Jasberry launched in all 513 Whole Foods stores in Spring 2023. They are a winner of the 2023 sofi™ New Product Award Winner in Beans, Grains, Rice & Mixes category as well as the grand prize winner of Fancy New York Pitch Slam at the Summer Fancy Food Show.
