GoodSam

Our Story is One About Farms, Family, Food, People and Planet

THE CHALLENGE

At BeyondBrands, we saw a white space in the better-for-you snack foods industry in 2017 and decided to co-create a brand that we believed would be a category leader on a mission to change communities, farmers lives and the world through our products.

OUR APPROACH

We spent 2 years building GoodSAM from the ground up, in order to come to market with what is today a nationally recognized, multi award winning brand.  Launched in 2019 by BeyondBrands and natural products industry veteran Heather Terry, GoodSAM was fortunate to receive an early investment, and long-term partnership, from Thrive Market.

SOLUTIONS

• Business and Financial Planning

• Packaging & Collateral Design

• Go-to-market Strategy

• Formulation

• Co-Manufacturer Sourcing & Setup

• Regulatory & Legal

• Seed Fundraising

• Sales and Marketing Execution

• Public Relations

• Board Formation

IMPACT & ROI

Through GoodSam’s direct trade model, farmers can make up to 2x more income and the brand uses 1% of all top line sales to reinvest in farmers, cooperatives, associations and their communities.

GoodSAM is on track to hit $5.6MM in sales in 2023 with the support of a national Sprouts launch across four product categories and a Whole Foods launch in 490 stores planned for Q4 2023.  GoodSam has won many awards and received thousands of press mentions.