Leisure

Formulating the next generation in Electrolyte Refreshers

THE CHALLENGE

Division 1 Athletes, and brothers, Alex and Steve came to BeyondBrands to help formulate a shelf stable spirulina lemon beverage.

OUR APPROACH

We approached this project as if it were our own and identified the best formulator to do the work that would result in their desired outcome.  We assessed the lemonade category.  We reviewed the functional nutrients for replenishment. And then we got to work.

SOLUTIONS

  • Advisory 

  • Formulation 

  • Co-Manufacturer Sourcing & Setup

  • Bookkeeping

IMPACT & ROI

Leisure is in the top five beverages turning off shelves in Erewhon, Bristol Farms, Gelsons and dozens of top retail chains throughout California.  At the close of year 1 in business the brand is on a $1M run rate and signed the largest DSD beverage house in SoCal, Los Angeles Distributing, with an equity investment to truly partner up and scale the brand.

Next

GoodSam