Mantra Labs

Innovation in Chrononutrition

THE CHALLENGE

Mantra Labs is the creation of a visionary, passionate, and successful serial entrepreneur, Paul Janowitz, who came to BeyondBrands with a concept of ChronoNutrition (inspired by the 2017 Nobel Prize winning work in ChronoBiology) and a product mission of making every day better with carefully curated and timed nutrient delivery and hydration. The principle challenge was to formulate 3 SKUs - Built to support optimal function and improved hydration throughout the day.

OUR APPROACH

We collaborated on a product concept of meeting the unique nutritional needs of our natural biorhythms by creating a 3 SKU formula system with clinically researched and validated ingredients built to support optimal function and improved hydration throughout the day:

1. Rise - Engage and start your day empowered and focused

2. Go - Drive through your day, even hard workouts

3. Rest – To support deep restorative sleep

SOLUTIONS: CAREFULLY CURATED & TIMED NUTRIENT DELIVERY & HYDRATION

The BeyondBrands team contributed to operationalizing the business through facilitating the manufacturing of the product and identifying co-manufacturers; developing all aspects of branding and communications, as well as building out the go-to-market plan.

• Formulation

• Branding

• Packaging

• Manufacturing Feasibility & Co-Packer Setup

• Go to Market Strategy

• Website Development