8Greens

U.S. Retail Brand Expansion

THE CHALLENGE

8Greens, founded by health leader and cancer survivor Dawn Russell,  has been committed to making it easy for anyone to get their greens anywhere, and anytime. 8Greens came to BeyondBrands to help them develop and implement a sales strategy and execution plan for a successful launch into 460 Target stores across the country.

OUR APPROACH

BeyondBrands developed the overall sales and trade promotion strategy, as well as launch plans that included sales forecasting, and retail shelf packaging adjustments. Working in collaboration with the 8Greens Marketing, Operations and Finance teams, we provided the needed support for the launch which included developing a strong working relationship with the Target buyer.

SOLUTIONS:

• Sales Strategy 

• Sales Management & Execution

• Fractional Management

IMPACT & ROI:

After only three months, Target authorized an additional 1,000 stores for a total of just under 1,500 stores in less than one year. BeyondBrands set plans in place for 8Greens to open up distribution in 2 large retail drug chains, set up 10 new items at UNFI for grocery distribution, gained new placement of 10 items at VitaCost and Kroger.com, and gained distribution at Wegmans for the new 8Greens Lollipop SKU.