Seven Teas
Innovating the ritual art of tea preparation.
THE CHALLENGE
Socialpreneur brothers and tea guru’s who had a unique concept but lacked industry experience and needed a best in breed executive team to strategize, execute, and launch their brand
Captivate consumers with disruptive design and introduce them to a premium, culturally authentic, tea-forward experience that drives category premiumization in a competitve space
Did not have brokers, marketing team, distribution, or accounts
THE SOLUTION
Complete go-to-market strategy
Identify the appropriate distribution, sales and marketing team for launch
Create brand swag and marketing materials for trade shows and events
RESULTS
While acting as their senior management team we have sourced, trained, and managed the appropriate sales brokers, created sales and marketing tools, and were responsible for launching the brand.
Approval in Whole Foods -SoPac (5 SKU’s) & Rocky Mountain (7 SKU’s)
Approval in key independents in SoCal and Rocky Mountain
On-boarded into UNFI & KeHe distributors
Premium cooler and shelf placement in all stores
Very strong turns
